Built for African sport·Free to join

Africa's sponsorship marketplace

Connect clubs, teams, and athletes with brands investing across the continent — from township academies to national league sides. Campaigns, discovery, contracts, and escrow in one place.

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No listing fees · Mobile money ready · Local leagues & currencies

54

African countries

150+

Sports & disciplines

0%

Listing fee for clubs

4

Local currencies supported

ZAR · NGN · KES · GHS

Members-only marketplace

Campaign briefs, club profiles, athlete stats, and deal rooms are available to registered ATHLYST users only. Create a free account to browse and apply.

Brand campaigns

Live sponsorship briefs from brands investing across 54 African markets — filter by sport, budget, and country.

Talent profiles

Club rosters, player stats, readiness scores, and athlete pricing — everything brands need to evaluate partnerships.

How it works

Sponsorship built for African teams

African clubs and athletes deserve the same visibility as talent anywhere else. ATHLYST puts your team in front of brands actively investing in the continent.

01

Register your club or team

Build a free profile with photos, roster stats, and a sponsorship readiness score.

02

Find campaigns in your market

Filter by sport, country, and budget — from ZAR kit deals to NGN activations.

03

Apply with your pitch

Send your story directly to the brand. No middlemen, no agency gatekeepers.

04

Close & get paid

Negotiate, sign contracts, and receive payment via escrow in local currency.

Deal types

Every sponsorship African sport needs

From a township derby activation to a full-season PSL kit deal — structure, negotiate, and measure it on ATHLYST.

Social media

Posts, stories & reels with African creators

Event activation

Match days, derbies, tournaments & fan zones

Kit & equipment

Branded kits for clubs from grassroots to pro

Brand ambassador

Long-term deals with Africa's rising athletes

Community programmes

Grassroots impact from Khayelitsha to Kibera

Bursaries

School & university athlete development pathways

For brands

Invest in African sport

Reach audiences where they actually are — local derbies, netball finals, rugby sevens tours, and the creators shaping youth culture across the continent.

  • Target by country — ZA, NG, KE, GH, and 50 more
  • Discover clubs & athletes by sport, city, and audience
  • Rosters, player stats & readiness scores
  • Escrow in ZAR, NGN, KES, GHS & USD

Brand dashboard

12 applications from African clubs

Gor Mahia FC87% match
Enyimba Academy92% match
Hearts of Oak Ladies78% match

Club dashboard

  • Team roster & player stats visible to brands
  • Campaigns matched to your sport and country
  • Sponsorship Readiness Score & valuation range
  • Deal pipeline from pitch to payment

For clubs & athletes

Get your team in front of brands

Your academy, semi-pro club, or national league side deserves sponsor visibility. Browse campaigns, apply with your story, and get paid through escrow.

Platform

Built for how African sport works

Mobile-first onboarding, low-bandwidth flows, M-PESA and Flutterwave payments — designed for African leagues, not copied from elsewhere.

In-platform negotiation

Structured proposals & counter-offers

Digital contracts

E-sign & downloadable PDFs

Rich club profiles

Rosters, stats, media & readiness scores

2G-friendly onboarding

Progressive save after every step

Readiness scoring

Know your estimated media value

Escrow protection

Brands pay upfront; teams paid on delivery

Put your African team on the map

Thousands of clubs across the continent are invisible to brands. ATHLYST makes your team discoverable — for free.